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Why Is Video Advertising So Effective for Your Business?

For those who have always depended on Google AdWords to generate leads, you might have realized that the competition for specific keywords is getting stiffer with each growing day. Consequently, running traditional AdWords campaigns might have as well become costly. For the marketers who have discovered AdWords Video Ads, the future is bright. It is […]

August 19, 2019

Digital Marketing Posts, PPC Posts

For those who have always depended on Google AdWords to generate leads, you might have realized that the competition for specific keywords is getting stiffer with each growing day.

Consequently, running traditional AdWords campaigns might have as well become costly. For the marketers who have discovered AdWords Video Ads, the future is bright. It is an easier way of getting the message of your brand to your targeted audience.

AT Dr. SEO, we make the task even easier, making sure that you deliver quality ads to your audience.

The truth is; AdWords video ads option comes as a more affordable marketing option. Keywords are much cheaper and competition is less stiff compared to the traditional advertisement. On average, you will spend 6 cents for every click.

Isn’t that impressive?

At Dr. SEO, we understand every aspect of this marketing strategy. That is we make it easier for all our clients to get the most out of their ad campaigns.

How can we help you?

Those who have used AdWords Video ads before understand that this marketing strategy if further divided into three depending on the type of video views. Each of them works differently, thereby influencing how customers encounter your ads.

So which kind of AdWords video ads can we help our clients with?

For one, there is in-display version. This way, the ads will appear next to other videos on the YouTube Watch Page. It will be labeled as Ad. To make the ad more competitive, a single ad might be displayed in various formats. In the end, the client gets to choose what works best for his product or company. The second in line is in-search. Here, the video ads will be displayed as part of the search results whenever someone runs the search of particular keywords. This is where the choice of keywords becomes important.

AT Dr. SEO, we have unparalleled experience working on this marketing strategy. You can, therefore, rely on us to help you make the best choice of words that will ensure your video advertisement gets to as many relevant people as possible.  Remember, your video will not be played until someone clicks it. Until then, there will be no charges.

We can also help our clients with in-stream AdWords videos. Under this option, your video will play at the end, beginning, or middle of YouTube partner videos. Viewers have the option of skipping such ads after 5 seconds. For videos that are longer than 30 seconds, you will only be charged once the video passes the 30-second mark and for shorter videos, you only pay per click if the entire video runs. If carried out appropriately, this strategy can ensure your video adverts get to the right people and in turn, generate satisfactory results.

Is AdWords Video Ads for you?

For digital marketers, assessing the suitability of a marketing strategy is very important before diving right in. You must be sure that in the end, you will be able to get real value for your money. We share similar concerns at Dr. SEO. Nothing makes us happy than knowing that a client is squeezing the most out of his advertisement. To ensure this, we perform a various test on the adverts and advise the parties involved accordingly.

Is your target audience the kind that watches multiple videos?

It is the first step in assessing the suitability of this choice of advertisement. If a client is targeting an audience that is not necessarily into videos, then another marketing strategy might as well be preferable. The good news is; we will always let you know. We keep it professional by advising our clients after conducting thorough assessments on the possible impacts of their advertisement strategies. That means you can always trust us to get the job done, as perfectly as possible.

The click-through rates of video ads can be low for a long time. This is also an indication that the choice of advertisement is not working in your favor. At Dr. SEO, we are keen on such trends. We will get to find out if you are targeting the right audience or if there is another underlying issue that needs to be addressed appropriately. We will go into the finer details and approach you with the best solutions.

It’s all about quality

We have been in this industry long enough to know what it takes to run successful AdWords video campaigns. One thing we can say with finality is that your video must be eye-catching. It is not only about the visual, but it must also be interesting and loaded with relevant information. Know what to include in your adverts. For this to work for you, either you need to know how to generate quality video or find someone who knows how to it. For those with in-house expertise, this will proceed smoothly. Otherwise, you can always trust our competent staff to help you out in such cases. This is something we have done before. You can, therefore, trust us to deliver nothing short of the best results.

Value for money

At Dr. SEO, we are concerned about the quality of your video. That is why we are willing to go out of our way to ensure things work out perfectly well. We present various clients with unmatchable ideas and tricks on how to make their videos interesting and more relevant. As we have insisted in the past, the video needs to be precise. Everyone understands how easily people on the internet get bored so you might not want to make lengthy videos. Consistency is key when it comes to this advertisement strategy. Communicate the same message in your videos and you will have many viewers associating with it.

Do you want to run the best AdWords Video Ads?

It has never been this easy. At Dr. SEO, we make everything possible, ensuring that you get value for your marketing money. We also offer tips on how to capitalize on this marketing strategy. Get in touch with us today for more insight!

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