There is no denying the fact that display does the job of reaching and impressing many people more efficiently than texts. And traditional marketers are utilizing this advantage brought by technological advances in the business industry. With many options to use for marketing, you want to be informed about some of the most effective advertising tools. Dr. SEO has got you covered with AdWords display ads.
Our experts have taken their time to understand the functioning of this form of advertising and are ready to share their ideas.
Top tips to consider when creating compelling display ads:
Use color, text, and images effectively
Ensure that your combination of color schemes and pictures are rhyming and appealing to the eyes. Also, make your text clear for your audience to read. No one would want to have a hard time reading something in an advert that has dense color patterns and irrelevant images.
You want to test other display types for your ads to see which one works for you. One content design can work for one business but may not be effective for whatever you deal in. Once you are confident that you have found the one, capitalize on it and streamline everything.
Create custom images
Using the information that you have gathered so far about the preferences of your customers, you could create custom images to use for your AdWords display ads. Include the color patterns and images that say what you deal in and use them in the right manner.
Use templates in the Ad gallery
You will have different ad models at your disposal, and making the proper use of them can result in massive success. Many people have a hard time finding the right pattern to use to include images and texts in their display ads.
Relate your display ads to your text ads
If you have text ads and have been running them for a while now, creating display ads basing on them can add to their effectiveness. Your audience will be able to relate what they are used to reading in texts to the more attractive displays. It will encourage them to click on the ‘buy’ button.
How to create ideal display ads for your campaign?
It is true that AdWords display ads provide a great potential to tap into the massive market online and unless you know how to create an ideal display ad, you can be sure that you won’t do much. For this reason, our top marketing strategists have come up with how you can create ideal display ads to boost your marketing and help you make it big.
Include an explicit call-to-action
You will find out that once you have created your display ad, the integration it will have to the site can give your audience a hard time determining whether it is an ad or a page. Furthermore, they may have a challenge in finding the button to click since it may not be clear to them the exact place to click o the ad. For these reasons, you should make it clear where the button is.
Also, no one wants to click a button if they don’t have a clue about what they are doing. As such, put a label such as “Shop Now” or “More Info.” Make it clear for them to know where and what they will find after clicking. This way, they will click.
Include promotions and offers
There is no better place to include the promotions and gifts you offer other than on the display ads. Many people are attracted by the colors and images used with the AdWords display ads and placing the exclusives and coupons there will grab their attention more and make them go for the purchase. Such incentives drive many customers to make purchases, and you could use the potential they come with too.
Choose the right landing page
The emphasis here is to ensure that your landing page is as relevant as possible. The landing page is the page you link the call-to-action to. In simpler terms, it where your customers will be taken to after clicking on the button. Now, by relevance, we mean that you provide whatever was promised by the call-to-action. For instance, if your text ad reads “Learn more,” be sure to provide more information on the product or services you are offering. Don’t mix people up least you lose clients.
Balance the content
Your display ad should look organized and planned. You don’t want to an ad with oversized images and blocked texts in your campaign. Make sure that the images are well shaped and sized, with the texts clearly written. If you have any promotions, use winning captions to get the attention you need on them.
Consider all devices
When creating your AdWords display ads, you better consider all your customers including those that use different devices, other than the desktop. These include those with smartphones and tablets. In fact, that is where many people do their online businesses.
Benefits of display ads
There is no evading the fact that the benefits you get from these ads are enormous. If your goal is to increase your business’ online presence, which should be, then you can count on the display ads for that. These ads can do that since they are effective at targeting, comes with flexible costs, and the results can be measured.
When it comes to targeting, AdWords display ads allow you to do remarketing more efficiently and get your message to the right audience. With the feature called the Customer Match, you will have an easy time reaching your clients via email. This way, you get to remind your clients to get shopping and introduce to them a new product line.
The modes of payment for display ads is rather flexible compared to what was the case with traditional advertising. Unlike the contracts one had to enter before, you now stipulate the much you are ready to invest in your advertising.
Better yet, you can track your success, and with the help of Dr. SEO, you can make it big.