Search engine optimization has revolutionized the digital marketing realm. Companies with better search engine rankings have the trust and loyalty of consumers. It not only means more web users will see your site but also implies increased sales.
At the top of SEO sits on-page optimization. Your website needs to be thoroughly optimized in order to feature in top pages for related keyword phrases in your industry.
At Dr. SEO, we understand the cutthroat competition that has pushed several businesses to optimize their websites in order to have a slice of the SEO cake.
We specialize in advanced on-site SEO services.
Beyond keyword optimization
At the mention of the word onsite optimization, the first thing search marketers think of is optimizing the website with appropriate keywords and keyword phrases. Well, appropriate use of keywords forms a critical basis for this service, but there is more to on-page SEO than keyword optimization. There is a need to capitalize on other aspects such as the use of Meta tags, anchor texts, and optimized URLs in order to dominate search engine rankings. Most importantly there is a need to change the structure of the website in order to conform to required standards. This makes it easier for search engines to crawl through the site and locate particular information.
On-site SEO focuses on capturing the attention of web users and search engines as well. Having a website with the right content attracts not only many visitors but also ensures one-time visitors are turned into repeat clients. By integrating the appropriate use of keywords and Meta tags, our team will seek to ensure improved search listings and click-through ratios. At the end of the day, it isn’t just about using keywords and ensuring a specific figure of keyword density is achieved. There is a need for strategic placement of keywords within the web contents. Over the years, experience has shown us how effective such strategies can be in expanding a company’s online presence.
Key features of on-site optimization
To ensure your website is ideally optimized for search engines and for web users, we take into consideration several aspects.
We focus on;
- In-depth analysis of your website
- Analyzing indexation of various pages to make the position for search engines
- Keyword analysis including appropriate keyword densities and cases of repeated words
- Internal linking to ensure only credible and trustworthy links is on your site. This ensures your website is user-friendly, with people finding it easier to access information from your site
- Complete website review to check for bad links and other weaknesses that might thwart your SEO efforts.
- A detailed report of the analysis and strategies
All the named strategies aim at making your website easily navigable for users.
Our experts know how to create the perfect balance to ensure the desired results are achievable with the provided timelines.
We focus on web responsiveness
Today, more than 60% of annual searches come from mobile phones as opposed to desktops. The number has risen steadily over the years. In the years to come, we can only expect it to increase.
As SEO experts, we understand the impact of recent algorithm changes making web responsiveness a critical ranking factor. That is why we take serious consideration when it comes to handling the response of clients’ sites to mobile searches. We understand that promoting sites responsiveness helps you tap into a wide network of the customer base.
On-page optimization is a process. As opposed to what many people think, this is not an overnight success. At Dr. SEO, we believe in following systematic proceedings when it comes to handling onsite SEO. By being systematic with the process, we ensure our ultimate goal of making your site ideal for search engines and web users is achieved.
We first consider the type of website for which we are conducting this service. Assessing and understanding your website ensures we have the right strategies in place necessary in realizing the main goals. Based on the information we find out, we will run an effective, customized on-site SEO strategy specifically tailored for your site. For those who are planning to purchase a new domain for their sites, we always advise our clients to keep the existing domains because search engines consider indexing age when it comes to search rankings.
Upon analyzing your website, we will come up with workable strategies to ensure your website is easily understandable for both users and search engines. The secret to winning over repeat customers is ensuring they have an amazing experience anytime they pass by your website. That is why we consider navigation structure such an important investigative concept before starting our work. We also delve deeper into assessing user-friendliness and W3 capabilities. This not only attracts traffic but also inspires brand loyalty.
One cannot dismiss keyword research when it comes to dealing with on-page optimization. We know that how well we carry out the keyword research will determine how well the website is positioned for search engines. Ideally, keywords are the major elements with which sites are optimized. Optimization does not stop with written web content the way many people are tempted to believe. All the contents of the sites need to be SEO optimized including images. Most millennials would rather search for infographics when in need of information about a particular aspect. The only way of tapping into such markets is by dancing to their tunes.
There’s more to gain
Most SEO service providers would only focus on the client’s website and on-page SEO strategies based on the client’s website. At Dr. SEO, we understand that you are not the only one in a particular industry.
That is why we make competitive as part of our strategy. This way, we will enable to learn from the mistakes of your rivals even as you modify their strengths for your own good.
Our highly experienced and dependable team knows what it takes to ensure your business site graces the top pages of search engine results. As such, you can trust us to get the job done perfectly.
Feel free to get in touch with us today!